As the PR & Communications Lead for Vietnam, you will own and execute the strategic narrative for the world's leading cryptocurrency ecosystem. This role is pivotal in shaping Binance’s long-term reputation, building trust, and navigating the complex regulatory and media landscape in Vietnam. You will serve as a bridge between global vision and local execution.
Strategy Ownership: Develop and execute a comprehensive PR strategy for Vietnam, ensuring alignment with global positioning and regional priorities.
Strategic Counsel: Act as a senior advisor to regional and global stakeholders regarding Vietnam-specific communications risks and opportunities.
Brand Trust: Proactively shape the public narrative to build long-term trust and credibility within the Vietnamese market.
Network Building: Maintain and expand a robust network with top-tier Vietnamese media (Business, Finance, Tech, and Mainstream).
High-Impact Coverage: Secure quality placements through executive interviews, feature stories, and expert commentary.
Executive Profiling: Position Binance leadership as authoritative voices in crypto, blockchain innovation, and financial literacy.
Cross-functional Collaboration: Work closely with Legal, Compliance, and Policy teams to ensure all messaging is accurate and regulatory-compliant.
Crisis Management: Lead communications during sensitive periods, including regulatory developments or market fluctuations, with a calm and factual approach.
Launch Excellence: Lead PR for product launches, local partnerships, and corporate announcements.
Localization: Adapt global narratives to ensure they are culturally and locally relevant to the Vietnamese audience.
Integrated Marketing: Coordinate with Marketing, Social Media, and Community teams for 360-degree campaign impact.
Agency Oversight: Manage local PR agencies and partners, ensuring high standards of quality, consistency, and accountability.
Internal Point of Contact: Serve as the primary PR liaison for all Vietnam-related initiatives across the global organization.
Performance Tracking: Monitor media sentiment, share of voice (SOV), and message pull-through.
Data-Driven Reporting: Provide regular reports with actionable insights to optimize future strategies.
8–12+ years of professional experience in Public Relations, Communications, or Corporate Affairs.
Industry Background: Proven track record in Fintech, Finance, Technology, or highly regulated industries.
Market Expertise: Deep experience managing Vietnamese media and high-level stakeholder relationships.
Crisis Handling: Significant experience in managing sensitive or high-risk communication scenarios.
Storytelling: Exceptional writing and media engagement skills in both English and Vietnamese.
Strategic Mindset: Ability to think long-term while maintaining hands-on execution capabilities.
Composure: Strong judgment and the ability to make sound decisions under high pressure.
Collaboration: Excellent cross-functional management skills in a fast-paced, global environment.
Language: Bilingual English/Vietnamese (Required) for seamless coordination with international partners.
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