Cronos (CRO) sees major surge following Trump Media and Crypto.com partnership

1. What is Cronos (CRO)?

Cronos (CRO) is the native cryptocurrency of Crypto.com, a leading global cryptocurrency exchange based in Singapore. Launched in 2018 under the name "Crypto.com Coin," CRO serves as the cornerstone of the Crypto.com ecosystem, facilitating a wide range of services including trading, payments, staking, and most recently, the development of its own blockchain network known as Cronos Chain. Cronos Chain is an Ethereum Virtual Machine (EVM)-compatible blockchain designed to power decentralized applications (dApps), DeFi projects, and NFTs, offering fast transaction speeds and low fees.

The total supply of CRO is capped at 30 billion tokens, with about 25.26 billion in circulation as of today, according to CoinGecko. CRO is widely used within the Crypto.com platform for various purposes such as reducing transaction fees, earning rewards in the Crypto.com Visa Card program, and providing liquidity on Cronos Chain. Its combination of practical utility and Crypto.com’s aggressive expansion strategy has helped CRO establish itself as one of the most prominent altcoins in the market.

2. A presidential boost for CRO

The catalyst for the recent spike in CRO’s value came from a partnership announcement by Trump Media and Technology Group (TMTG) on March 24, 2025. The partnership involves launching innovative ETFs that include exposure to Bitcoin, CRO, and a range of industries, including energy. This news ignited a fervor among crypto investors, leading to a nearly sixfold increase in CRO's trading volume, from $21 million to $126 million in just a few hours. Data from CronoScan revealed a significant uptick in activity on the Cronos network, with daily transactions more than doubling from 40,000 to over 82,000.

This surge in interest can be attributed to the “presidential connection” tied to Donald Trump, whose influence on TMTG is substantial. The involvement of the former president’s media venture has undoubtedly amplified market attention, particularly among his supporter base.

TMTG CEO Devin Nunes emphasized that the collaboration aims to create “inventive funds” with a focus on technological innovation and strengthening the U.S. economy. This shift towards including CRO in the ETF offering signals a strategic pivot for TMTG, which had previously excluded CRO from its plans.

3. Trump Media and Crypto.com: An Unexpected Alliance

The partnership between TMTG, a media company with strong ties to Donald Trump, and Crypto.com, a global crypto exchange, is an unusual but potentially powerful alliance. Just five months ago, in October 2024, the U.S. Securities and Exchange Commission (SEC) had filed a notice to sue Crypto.com for allegedly operating an unregistered securities exchange. However, Crypto.com denied the claims and countered with a lawsuit of its own. By December 2024, the company dropped its legal actions against the SEC following a meeting between Crypto.com's CEO and then-President-elect Trump.

The significance of Trump’s personal stake in TMTG cannot be overlooked. SEC filings from December 2024 revealed that he transferred $4 billion worth of his 53% stake in TMTG to a trust controlled by his son, Donald Trump Jr., solidifying his control over the company and its ventures, including its foray into the crypto space with Crypto.com.

4. Market Reaction

The news of the TMTG partnership has sent ripples through the market, as reflected in CRO’s 30% price surge. The spike in trading volume and the increased transaction count on Cronos also underscore the excitement surrounding this collaboration. However, the sustainability of the rally remains uncertain. The broader crypto market has shown signs of volatility in early 2025, and while CRO has benefited from this partnership, it may face resistance moving forward. Technical indicators suggest that while momentum is strong, CRO may be in overbought territory, which could trigger a pullback if the initial excitement wanes.

Resistance is seen around the $0.12 mark, which CRO last tested in December 2024. Should selling pressure mount, support is expected around $0.08, providing a key level to watch for traders.

5. Strategic Implications and Regulatory Hurdles

The collaboration between TMTG and Crypto.com aims to bring Truth.Fi ETFs to markets across the U.S., Europe, and Asia, pending regulatory approval. This broad geographical reach aligns with Trump’s economic agenda, which emphasizes innovation and U.S. competitiveness. If successful, including CRO in these ETFs could raise the token’s profile, further integrating it into Crypto.com’s ecosystem, which spans trading, payments, and DeFi services.

However, regulatory hurdles remain. Crypto.com’s recent legal battle with the SEC underscores the challenges crypto companies face in navigating U.S. regulations. The outcome of this legal dispute will likely play a crucial role in determining the future success of the ETF initiative. Additionally, TMTG’s association with Trump’s controversial media presence could attract both support and skepticism, potentially influencing the reception of the partnership.

6. Why Investors are turning to CRO

Several factors are driving investor interest in CRO:

Trump’s Influence: The former president’s involvement adds a unique appeal to the partnership, attracting both political and market attention.
Crypto.com’s Global Reach: As a leading exchange with millions of users, Crypto.com offers a strong platform to promote CRO’s utility and visibility.
ETF Exposure: The upcoming Truth.Fi ETFs could bring institutional and retail investors into CRO’s fold, providing broader exposure to the token.

7. What’s next for Cronos?

The CRO rally marks a pivotal moment for Crypto.com and its native token. If the Truth.Fi ETFs gain regulatory approval and traction, CRO could see sustained growth, potentially reaching its previous all-time high of $0.97 from November 2021. However, the token’s future will depend on the successful rollout of the ETFs, regulatory developments, and the overall market environment.

At present, CRO’s 30% surge showcases the impact of strategic partnerships in the crypto space. Investors are betting that the Trump-Crypto.com alliance will lead to continued growth, but the path ahead remains uncertain. Will CRO maintain its upward momentum, or will this be a short-lived spike? Time will tell. Stay tuned as this exciting narrative unfolds.

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